The People Behind Consumer Guide
to Bariatric Surgery
» Publisher, Plastic and Bariatric Surgery Group
Mr. Johnstone has been writing and editing for Internet publications since 2003 on technical and healthcare topics such as dental insurance, dental braces, diabetes, malignant mesothelioma and primary pulmonary hypertension. In addition to serving as publisher for Consumer Guide to Bariatric Surgery, Mr. Johnstone also is the publisher for sister sites Consumer Guide to Plastic Surgery, Breast Implants 4 You, All About Facial Rejuvenation and Consumer Guide to Dentistry. He previously was responsible for content editing and production for several Ceatus Media Group online publications. Mr. Johnstone joined Ceatus in October 2005 and has a degree in English from the University of California, Berkeley.
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» Director of SEO
Mr. Butler is a leading force in Internet marketing and online publishing for the elective health arena. He has extensive knowledge of online research methodologies, with particular expertise in the area of consumer research pertaining to elective procedures in plastic surgery, such as tummy tuck, and bariatric surgery, such a gastric bypass surgery. He has used this expertise to spearhead the online marketing and SEO efforts of more than 100 plastic and bariatric surgeons from across the globe. His skill and experience has helped them to obtain elevated consumer visibility and increased market share in some of the most competitive markets in the United States, Canada and Mexico.
» Editorial Director, Plastic and Bariatric Surgery Group
Ms. Mann has more than 15 years of experience as a healthcare writer for consumers on the Internet. For the past nine years she was a freelance health writer for WebMD as well as for websites on arthritis, breast augmentation, eyelid surgery and osteoporosis. Before that she was senior editor for the Medical News Tribune Service. Her articles have appeared in Duke Health News, Arthritis Today magazine, American Profile magazine, Today in PT magazine, the Detroit Free Press, the Chicago Sun-Times, special sections of the Wall Street Journal and many other publications. Ms. Mann has received numerous awards, including the Journalistic Achievement Award from the American Society for Aesthetic Plastic Surgery. She has a journalism degree from Lehigh University, with a graduate degree from the Medill School of Journalism at Northwestern University.
» Executive Editor
Mr. Johnson is the Executive Editor of Ceatus Media Group. He serves in a variety of editorial and managerial capacities at Ceatus, with a principal focus on legal, plastic surgery, and bariatric consumer education. He joined Ceatus in September 2007 to help launch new online publications and establish continuity and branding across the company's various online resources. He currently serves as Executive Editor of the company's seven health care Web portals. He formerly served as Senior Editor at a major Internet healthcare firm and as Managing Editor of Imagine Your Health, one of the first online publications covering elective health care procedures, such as brow lift and braces. He has authored hundreds of articles about consumer Internet use for healthcare research and his work has appeared in numerous medical, dental and legal publications. Mr. Johnson received a BA in history from the University of California, San Diego, and an MA in literature from the University of Toronto.
» Vice President, Marketing; Associate Executive Publisher
Tamara Evans joined Ceatus in 2007 as VP of Marketing. Ms Evans has more than 20 years of medical marketing experience, having served as VP of Marketing and Product Manager in several ophthalmic medical device companies. She has extensive experience managing editing and publishing departments and is also an expert in the development and implementation of performance-based marketing and analysis programs. Since joining Ceatus, she has assumed the additional role of Associate Executive Publisher. In this capacity she ensures that visitors interested in a wide range of topics across all of the portals published by Ceatus, from facial plastic surgery to cataract eye surgery to choosing a dentist, receive an excellent consumer experience. Ms. Evans received a Bachelor of Science degree in Economics from the University of Dayton and a Master of Science in Statistics from Wright State University.
Ceatus Media Group
David Evans, PhD, MBA
» Chief Executive Officer, Ceatus Media Group LLC
Dr. Evans has directed marketing efforts for medical companies and surgical practices since 1985. In 1996, he co-founded an Internet medical marketing communications firm specializing in eye health. In 1998, he began developing online visibility strategies for plastic surgery practices. He has helped plastic surgeons throughout the United States, Canada, Europe, and Australia better educate and connect with patients through their practice websites and other online communication strategies. Dr. Evans is a recognized authority on Internet healthcare marketing strategies and has spoken at meetings of the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, International Society of Refractive Surgery, American Society of Cataract and Refractive Surgery, and American Academy of Cosmetic Dentistry. He is also the founder of VectorVision, which specializes in developing products for the standardization of contrast sensitivity testing and other novel types of vision testing.
» Vice President, Sales
Mr. Barrient has directed health-care-related marketing and sales efforts for more than 25 years. During the last eight years, he has marketed programs to build consumer Internet visibility for surgeons who offer elective fee-for-service procedures. His background includes sales to specialists such as LASIK surgeons, cosmetic dentists and plastic surgeons throughout the United States, Canada, Europe and Australia.
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